A digital platform to improve the environmental impact of urban mobility

Thanks to an innovative public-private partnership, the “Almours” project (“Algorithmes Mobilités Urbaines”) will provide local authorities with a personalized digital tool to encourage low environmental impact transportation.

The Flowbird group (formerly Parkeon), a world leader in mobility, the TREE (Transitions Énergétiques et Environnementales) laboratory, whose supervisors are the University of Pau and the Pays de l’Adour and the CNRS, and Pascal Auzannet, a strategy, management and mobility consultant, have joined forces to develop a MaaS (Mobility as a Service) digital platform, equipped with algorithms of general interest, to serve the environment and the public good.

Drawing on the strong impact of digital technology and the potential of public and soft transport (bicycles, scooters, walking, etc.), this platform promotes differentiated pricing (peak and off-peak hours, by geographical area…) thanks to bonuses that users can benefit from, such as fare reductions or vouchers.

The solution is based on an original approach that consists of offering public decision-makers a tailor-made solution, adapted to the specificity of the host territory and the needs of the community. It will allow us to offer a global service including recommendations and support to ensure the proper development and appropriation of this technology.